The phrase “journalism is dead” is a cliché statement used to describe the current culture of the subject. Though it pains me to admit, the statement is not off.
Journalism took a hit when publications had to change its marketing strategy to attract readers on all social media platforms. Don’t get me wrong; social media has done wonders for journalism and has actually helped journalism in more ways than one may think.
Social media has provided readers to have direct contact with journalists of all kinds expressing comments in a unique way. It’s great that readers don’t have this invisible wall between them and writers as there seemed to be before social media.
Though there are immense benefits for what social media has brought to journalism, it has also dented it in more ways than most organizations and publications want to admit.
That may not even be of their concern.
Scrolling through Twitter, headlines that might as well be posted in boldface 100-point font are designed to draw users in to read the content.
That may be the initial strategy, but it’s not always followed through by the reader.
The sentiment of creating an attractive headline that encourages a reader to dig in deeper by clicking on the link to the full story is a great strategy.
Read the remainder of the story on SPJ’s Region 3 sizingupthesouth.com. This story was also originally published on my site as a blog/commentary post.
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